I would be willing to bet my money that 99.9% of the time, a bridesmaid gown cannot be worn again. Typical dresses for your ladies are much too formal and always look like a bridesmaid gown, no matter what. Why not do them a favor and open up the box a little. Let them pick a style or color that they like (within reason, if you must control it). Anthropologie has a wide variety of adorable style that will perfectly compliment your wedding style.

Anthropologie Bridesmaids 1Photos (Left to Right): Spirited Away $128, Sterling $168, Curtain Closer $198, Frozen Crystals $178, Granted Wishes $318, Cosgrove $128

Anthropologie Bridesmaids 2Photos (Left to Right): In A Moment $118,  Horizon Line $138, Skyfall $178, Rosettes and Ruffles $168, Longing For Yellow $158, Fairy Cake $158